Image
The starting point. It produces its own visual material, reveals character and creates recognition.
Discover Image →Visual Factory · Évora · From the image
A story built by the image.
Visual Factory is a creative studio where photography, design and communication work as a single process. We start with the eye and build identities, editorial objects, digital experiences, and lasting relationships between brands and people from it.
01 — Our origin
The experience paved the way. The new generation expanded it.
The story begins with the gaze of Jerónimo Heitor Coelho. Over nearly four decades, photography has become a profession, a language and a memory—in commercial, documentary, editorial, architectural and portrait projects, recognized both in Portugal and beyond its borders.
Laura Heitor Coelho added design, creative direction and a new way of organizing this visual heritage. From the meeting between experience and renewal, a creative factory was born capable of following a project from the first image to its presence in the world.
Today, marketing and commercial development complete the process. The team has grown; the principle has remained the same: understanding before creating and building each solution with consistency, rigor, and continuity.
- 01ImagePhotography as a source, language and method.
- 02DesignForm, system and identity for each idea.
- 03CommunicationStrategy, content and reach with direction.
- 04RelationshipFollow-up, result and continuity.
02 — What guides us
We do not separate what the public experiences as a single brand.
A photograph, a label, a website, a campaign or a commercial conversation should belong to the same universe. Therefore, we work on each point of contact as part of a common system.
Design
It shapes intention. It organizes information, identity, and experience with coherence.
Explore Design →Communication
Creates context and reach. Links strategy, content, technology, and distribution.
Meet Communication →03 — The team
People behind the work.
Different skills, the same direction. Each project is overseen by the person who thinks, creates, communicates, and develops the relationship with the client.
COO · Photographer
Jerónimo Heitor Coelho
Photographer and author with almost four decades of experience and more than 40 published books. At Visual Factory, he directs the production of images and coordinates experience, technical requirements, and operational vision.
CEO · Designer
Laura Heitor Coelho
Designer and creative director, she transforms concepts into consistent identities, editorial systems, and visual experiences. She coordinates the strategic vision and development of the Visual Factory.
Marketing Department
Marcos Klein
Liga positioning, content, SEO, social media and campaigns to the journey of the audience and the objectives of each project.
Commercial Department
Magda Candeias
It accompanies opportunities, proposals and business relationships, bringing each need closer to the right solution and team.
04 — How we work
A team. An integrated journey.
- 01
Listen
We understand the brand, the context, the audience, and the real goal.
- 02
See
We identify the image, the idea and the opportunity that should guide the project.
- 03
To build
We integrate photography, design and communication into a coherent solution.
- 04
Follow
We measure, adjust, and maintain the ratio so that the work continues to create value.
05 — Start a conversation
If there is an idea, we start by seeing it better.
Tell us what you want to build, transform or communicate. The right team gets involved in the conversation from the very beginning.