Machinery and tools
Image · Photography · Creative direction
The photograph it is the point of match.
Photography and creative direction by Jerónimo Heitor Coelho.
The Imagem group stems from photography and brings together gastronomy, architecture and interiors, heritage, hospitality, product, portrait and fine art photography.
01 — Concept of the work
Extraordinary photographs begin before the shutter click.
Explore the fascinating world of Magical Realism in photography, where mastery of lighting, framing, perspective and composition creates extraordinary photographs. Each project is a unique cinematographic work, capturing the authentic essence of each location.
By adopting an exclusive approach, our images transcend, engage and tell powerful stories. Imagine the impact of incorporating this visual magic into your brand.
Investing in this concept is not just about investing in images, but in visual narratives that will leave a lasting impression. Allow us to take your vision to the next level. The resulting photographs do not merely fulfil a purpose; they transcend, engage and inspire.
With our vast experience in commercial, industrial, documentary and portrait photography, we understand the importance of an impactful visual presentation.
02 — Areas of specialisation
Image for each context.
We identify the specific characteristics of each project and develop the right approach to achieve the intended visual impact.
- 01 Hotel industry Spaces, environments and experience.
- 02 Commercial Images for brands and campaigns.
- 03 Documentary Territory, context and memory.
- 04 Industrial Processes, teams and product.
- 05 Architecture Buildings, interiors and detail.
- 06 Gastronomy Dish, table and narrative.
- 07 Corporate People, culture and identity.
- 08 Portrait Presence, expression and proximity.
03 — Work gallery — Image
Image designed to be seen.
Our purpose is to create memorable photographs, with a personalised approach and unique results.
04 — Methodology
Every project has a method.
The methodology applied to each project is shaped by its context, demonstrating our confidence in experience. We carefully consider all factors and incorporate auxiliary lighting when necessary to achieve the desired results.
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01
Briefing
Project objectives, background, references and logistics.
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02
Planning
Storyboard, crew, equipment and auxiliary lights.
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03
Production
On-location or studio photoshoot, direction and composition.
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04
Post-production
We select, colour-correct and export for print and digital.
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05
Delivery
Final files and recommendations for use for maximum impact.
05 — Image editing
Editing is part of photography.
Image editing is carried out according to the intended final result and involves several stages.
01 Basic treatment +
Colour balance, contrasts and brightness levels. This stage establishes the foundation for the entire editing process, ensuring that the image has a natural and balanced appearance.
02 Sectoral treatment +
Selective highlights, area correction and shape redefinition. We work on specific areas to enhance details and correct localized imperfections.
03 Advanced treatment +
Perspectives, interconnection of elements and refinement of composition or background. Advanced techniques to ensure visual harmony.
04 Manipulation +
Removal or application of areas and extras, image cleaning, addition of lighting and finishes — the Magic Realism touch.
Évora Public Garden
Herdade Cortes de Cima
06 — Visual signature
Magical Realism.
As well as identifying and documenting situations to help in the future, all of our work involves heavy editing of the photographs, striving to achieve a level of detail that promotes visual excellence.
Magical Realism in photography is our signature: an approach that combines technical precision with a unique artistic vision, creating images that seem to transcend reality whilst remaining authentic.
Every photograph tells a story that goes beyond what is visible, revealing the essence and emotion of the captured moment. We always strive for the perfect balance between technique and art, between the real and the extraordinary.
07 — Technical means and process
Precision to shape the vision.
To technically produce a photograph, we use a wide range of capture, lighting or modelling equipment, which allows us to produce what the head thinks and the heart feels.
Photography is produced in three stages: one third by the head, one third by the heart, and one third by execution. Not necessarily in these proportions.
1/3Head
1/3Heart
1/3Execution
08 — Frequently asked questions
Image Service.
Clarify any questions about our work in photography and video, with a focus on Magical Realism, advanced editing and final delivery.
What is “Magical Realism” in Visual Factory photography?
It is our visual signature: imagery that maintains the authenticity of the location or subject, but elevated by direction of light, framing, perspective and careful post-production — resulting in cinematic, impactful and memorable photographs.
What areas do you cover within the imaging service?
We work with hospitality, commercial, industrial, documentary, portrait, architectural and food photography, as well as corporate communication.
How does the editing workflow work?
The editing follows four tiers, according to the project's needs: basic treatment, sectorial treatment, advanced treatment and manipulation.
Who takes the photographs?
The projects are led by Jerónimo Heitor Coelho, photographer and creative director, with planning aligned with each brand's objective.
What formats are delivered?
We deliver processed and optimised images for print, web, social media and other purposes defined in the brief.
What is the average production lead time?
Simple sessions usually have a delivery time of between three and seven working days. Larger projects are organised by phases and have their own schedule.
How do usage rights work?
Rights are licensed according to the agreed usage: institutional, editorial, advertising, digital, OOH, duration and territory.
Do you film in different locations and at different times?
Yes. We plan each session according to the best light, location and production requirements.
Are revisions included?
We include a round of revisions following the preliminary delivery. Additional alterations can be quoted separately.
Do you also develop design and communication?
Yes, the image can be integrated with design, editorial pieces, key visuals, online campaigns, social media and brand communication.
How do I ask for a quote?
Send the brief via the contact form or by email, indicating the objective, areas to be photographed, number of images, deadlines and intended use.
09 — Next project
Are you ready for transform your visual narrative
We are ready to turn your ideas into reality. Get in touch with us to discuss your next project.
Évora · Portugal (+351) 967 600 088 (+351) 266 758 540 info.visualfactory@gmail.com